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Land of Moe A custom baby blanket brand, and the storefront that sells it. Moms browse the patterns, pick the size and the back fabric, and the finished configuration lands in WhatsApp. What I built The catalogue: every pattern in one grid, filtered by the brand's own tags — animals, letters, colours, occasions — and sorted by price or date. Over a hundred tags, and search answers "bunny" with ninety-four patterns. Product pages that configure the product: type, size, backside (printed fleece, or a minky dot colour), quantity, with the front and back of the pattern shown side by side. An order that carries its own configuration into WhatsApp. Pattern, type, size, backside, price and quantity are written into the message before it is sent, so the conversation starts at the right blanket instead of at the beginning. The pages the shop runs on: how to order, washing instructions, FAQ, about — plus a customer gallery built from the brand's own Instagram posts, so the social proof lives on the site and not only in the feed. Behind the login, a back office where the patterns, tags, prices and pages live as data rather than hand-built pages. Stack Next.js, Tailwind CSS, Cloudflare. Land of Moe has been making these since 2017, and everything is made to order, so the storefront is built around how an order actually happens.