How do you design a store when every product is black? That was the challenge behind VAEL, a brand selling 15 pieces in two editions: Onyx and Contrast.

With no colour to guide shoppers, the design had to do it. Bold condensed type sets the tone, clean outlines show what's selected, and one soft pink highlights sales and rewards.

I designed 20 screens for desktop and mobile, in light and dark mode, from the homepage all the way to checkout.

The result is a store as sharp as the product, and easy to shop. Live demo: https://claude.ai/code/artifact/4e953fd5-47c5-4429-ae8f-e6550690f47b

The single pink accent against an all-black catalog does the guiding really well. How did you pick that one color, and did you test other options?

Landing Page Design + Development Completed 👇

Great work on this!