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Created this visual identity for a construction company a while back.
Full case study here: https://contra.com/p/MqNBXEvb-avila-buildings-brand-identity-design
It's one of my favorite projects from the last 5 years💯🔥🔥
Had so much fun on this one!
Wordmark build.
How I built the logomark!
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Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
36 voted
51%
35 voted
49%
71 votes
Closed
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
VELAIRE — Beauty & Fragrance Visual Identity
A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design
#VisualIdentity #ArtDirection #BrandDesign #LogoDesign #GraphicDesign
Great brand identity Yaren that's really luxury 🔥🔥
Which feels more established to you?
22 voted
30%
52 voted
70%
74 votes
Closed
