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A bold food packaging brand designed to make healthy eating feel exciting, honest, and impossible to walk past on a shelf.
Designed in Figma with a warm cream and category-color system, a punchy condensed wordmark, and an attitude-first brand voice that says exactly what everyone is thinking, "Healthy food sucks. SO WE FIXED IT."
Four SKUs, four personalities: Protein, Vege, Fitcken, and Detox, each with its own color accent that makes range navigation instant and shelf presence undeniable. Orange energy, olive green freshness, coral warmth, and soft lavender calm all living under one unified Lean Girl identity.
The real strength is the honesty. No wellness jargon. No guilt. Just real food, bold branding, and a QR code that earns the scan.
Really proud of how the vibrant orange backdrop, fresh ingredient photography, and clean label design made healthy meal prep look like something you'd actually want to eat.
Would love to hear your thoughts on the packaging direction. 👀
livePackaging Design | Food Branding | Brand Identity | FMCG
Tools: Figma, Jitter
amazing work
Great work!
Clean and professional. 👏
Amazing Work ❤️
thanks a lot
Absolutely amazing!
Thank you!
Typography choices work really well with the overall tone
The network for creativity
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A tiny compliment to the Contra team! 🫶
I needed the Contra logo for my website, and wow, you made it so elegant! Right click, and everything we need to keep things consistent is right there.
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Looks amazing
"This logo is too cool for us."
A client rejected the most visually sophisticated option and...
...they were right!
It hurts to hear when the work is technically excellent, but their reasoning was solid: "We love it, but we're a mainstream brand and this just doesn't work for us."
A beautiful design isn't always the right one. Forcing a conceptual aesthetic onto a mass audience just creates friction.
Commercial design must solve business problems and speak to the right people. We can't design things just to pad our portfolio.
The designer's ego is the biggest obstacle.
that's why we practice empathy. it get easier when you see it from the client's perspective.
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