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Taste Test
Which one’s your pick? Classic Cold Coffee or Bold Golda Italian Cappuccino?
1 voted
14%
6 voted
86%
7 votes
Closed
This looks fantastic.
Upgoating option 2 because it deserves more than just liking it
Option 2 for me
Option 2
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☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
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A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
I personally don't like the colors intensity or shade
Swiss-clean or midnight-premium? Same content, different vibe. Which one looks better? 🤔
9 voted
33%
18 voted
67%
27 votes
Closed
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
Sick 🔥