Which CoffeeCo website would make you more likely to order coffee—Before or After? ☕

I explored a bolder headline, warmer visuals, and a stronger brand personality in this redesign concept.

Vote for your favorite—I’d love to hear why!

after redesign..

A little more about the inspiration behind Tindara.

I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.

For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.

For me, these references are what give the project its character and sense of place.

Love the storytelling and cultural references behind Tindara! The color palette and logo design look truly rich and authentic.