Project Title: Webinar Funnel with Automated Live-Broadcast Experience

The Problem: Most webinar funnels are just a video embedded on a page — visitors can skip ahead, get distracted, or leave before the offer is made. There's no structure guiding attention, and no mechanism to reveal the offer at the right psychological moment. The client needed a funnel that felt like a real live event, kept viewers engaged for the full session, and only presented the buy button when it was actually relevant — not before.

How I Solved It: I built a full funnel flow — opt-in page → post-signup popup → confirmation page → automated webinar room → payment page — with custom JavaScript controlling the experience at each stage:

On the confirmation page, I used JavaScript to automatically redirect visitors into the webinar room at the scheduled start time, removing manual steps and keeping the "live" illusion intact

Inside the webinar room, I stripped out all video player controls (no pause, skip, or scrub) so the video behaves like a live broadcast rather than an on-demand replay

I added a timed reveal system — the purchase button stays hidden until a specific point in the video (e.g. minute 34 of a 40-minute webinar), then appears automatically right as the offer is pitched, keeping attention on the content until that exact moment

Connected the flow into a secure payment page for checkout immediately after the reveal

Result / Other Details: The finished funnel runs end-to-end with zero manual intervention — a visitor can land on the opt-in page, get carried through confirmation, watch a fully "live-feeling" webinar, and reach checkout at the exact right moment, all timed automatically. Fully responsive across desktop, tablet, and mobile.

Tech used: HTML, CSS, JavaScript, Systeme.io