For the Kittl challenge, I wanted to push myself outside of my usual visual styleFor the Kittl challenge, I wanted to push myself outside of my usual visual style
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For the Kittl challenge, I wanted to push myself outside of my usual visual style and experiment with motion-driven product storytelling.The idea started with a simple concept: a matcha drink visualized through fluid motion, ingredient textures, and a clean hero reveal. I focused on building a visual flow that moved from ingredients and liquid movement into a final product moment letting the color contrast and motion carry the story.
The animations were created directly in Kittl’s video generator, where I explored how its AI tools could be used to generate fluid, ingredient-based motion sequences. Once I had the core clips, I brought everything into CapCut to refine the pacing, add transitions, and shaped the final sequence into a short commercial-style edit.
Akinkunmi's avatar
absolutely stunning!
Ifeoma 's avatar
Thank you so much.
Denis's avatar
Wow, your work is absolutely stunning!
Ifeoma 's avatar
Thank you 😊
Cristina's avatar
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Steph's avatar
Contra logo
Woah! This is so smooth
Ifeoma 's avatar
Thanks Steph😊
Tashfeen's avatar
Great
Ifeoma 's avatar
thank you
Stephanie's avatar
The matcha reveal concept is stunning — using Kittl's fluid motion to carry the ingredient story is such a smart approach. The color contrast between the matcha green and purple is so eye-catching!
Ifeoma 's avatar
Thanks so much, Stephanie 😊 I really appreciate that. I wanted to experiment with Kittl’s fluid motion to visually tell the ingredient story, so I’m glad that came through. The matcha + lavender contrast ended up being one of my favorite parts too.
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