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Store audit sample: 5 fixes, ranked by impact
The kind of one-page action plan every Store Sprint and Growth Pack includes: what to fix first, how much it matters, and how much effort it takes. ✅ Illustrative sample.
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I told myself I'd invest the time in building out case studies, so here's my latest!
Can too much free content hurt your sales?
One of our clients had three offers on the same page: a free guide, a paid membership, and a private consultation.
All three looked equally important. Guess what? Visitors downloaded the free guide and left.
So we changed the layout:
Keep the free offer simple. A small card with a clear description and one email field.
Make the paid offer stand out. More space, a clear price, and a strong CTA.
Connect free to paid. Show how the free guide is just a first step toward the membership.
The goal isn't to remove free content. It's to make sure it leads somewhere.
Free content should open the door, not replace what's inside.
Do you offer free resources on your sales pages?
Three offers with equal weight on one page is such a common trap. Making the free guide a step toward the paid offer instead of a competitor for attention makes a lot of sense.
When you read a studio's case study, ours included, try sorting each claim into four groups: what they delivered, what it's meant to do, what the client said, and what got measured.
Only the measured claims are results, so those are the ones to look for.
