SONDER — a fictional disposable film camera brand, built end to end.

SONDER a fictional disposable film camera brand, built end to end.

I designed the product, the identity, the packaging and the campaign, then made a 68-second promo about the one thing film gives you that your phone can't: you can't check the shot. You just have to be there.

Envato is the entire film. The character and the camera were generated with Envato AI. The Los Angeles she moves through the crowds, the light, the beach, the night market is Envato stock. The type is Envato. The grain and textures are Envato.

The decisions that mattered were the ones the model kept fighting me on. I put her in a shirt and tie at the beach no model would ever do that, it's "wrong," and the wrongness is exactly why you can't look away. I made her never once look at the camera she's holding, because the absence of that action is the whole argument of the film, and a model can't understand that not doing something is the meaning. And I forced the flash ugly flat, harsh, unflattering because that's what film flash actually looks like, and every generation wanted to make it beautiful.

Machines optimise toward correct. I kept choosing wrong on purpose.

Walkthrough video coming shortly.

#envatochallenge @envato

Awesome!!

For this challenge, my goal was to create a cinematic concept for a luxury real estate commercial. Instead of following the familiar modern minimalist aesthetic, I chose to build the story around a classic English country manor.

Rather than simply showcasing beautiful architecture, I wanted to capture a feeling—the warmth, quiet luxury, and unmistakable comfort of coming home on an autumn afternoon. My goal was to create a house that felt timeless, authentic, and genuinely lived in.

Using Envato's AI tools throughout the process, I explored different concepts, developed the visuals, generated cinematic motion, and created the final soundtrack. Every decision—from choosing an English countryside setting and an autumn palette to adding the golden retriever, drifting leaves, and a glowing fireplace—came from my own creative direction, while AI helped bring those ideas to life.

Unique idea!