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Flooring Supply Store. Contractor Reel. Contest Submission.
Raw smartphone footage. A forklift is loading bulk flooring. No lighting, no script — just shaky job site clips. My job was to make it stop a contractor mid-scroll.
Cut the dead air. Built the whole story through text overlays, because contractors watch on mute. Found a track that matched the forklift energy without overselling it. Closed with a clean CTA.
One idea drove the whole edit—speak like a contractor thinks, not like a retail ad.
The network for creativity
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Rate the craft 1-10 👇
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A few days ago, I shared a preview of this project. Now it's finally live ✨
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