Wonder Granny — FMCG Brand Identity & Packaging Design

Wonder Granny is a conceptual FMCG brand built around the idea of bringing traditional wisdom and trusted, homemade goodness into a modern consumer brand. I developed the brand from concept to visual identity, creating a warm, approachable, and distinctive visual language designed to build familiarity and trust.

My work included brand strategy, brand positioning, naming, visual identity, logo design, packaging design, typography, color direction, art direction, and product mockups. The identity was designed to balance a nostalgic, grandmother-inspired personality with a clean and contemporary FMCG aesthetic.

I explored how storytelling could become a core part of the brand experience, using visual cues associated with tradition, authenticity, family, and everyday wellness while keeping the overall system flexible enough to extend across multiple products and consumer touchpoints.

Key Skills & Keywords: Brand Strategy • Brand Identity • FMCG Branding • Consumer Branding • Packaging Design • Product Packaging • Logo Design • Visual Identity • Art Direction • Brand Storytelling • Typography • Color Theory • Product Mockups • Creative Direction • Marketing Design • Visual Communication • Product Design