Brand Expressions for Munch

The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.

Fintech for agriculture doesn’t have to look earthy, heavy or industrial.

With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.

What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.

For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.

#BrandIdentity #BrandDesign #CreativeDirection #FintechBranding

Great work 👍