Two social ad directions for Advanced Nutrients’ BioStim PWR PAK. Same product, completely different energy.
Option A: natural landscape background, products centered on a stone pedestal, feels grounded and premium
Option B: electric green lightning background, products fanned at an angle, feels high voltage and aggressive
I explored two distinct visual directions for Pulp House, focusing on how color, composition, and design elements can shape a brand's identity.
This comparison reflects my approach to creating thoughtful, cohesive visuals that help businesses present their brands with confidence.
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.