Apple’s first foldable iPhone is here, and I suspect some product teams are about to spend a lot of time designing experiences that very few users actually need. I understand the excitement. A larger screen opens up interesting possibilities for navigation, multitasking, and entirely new interactions. Apple has already showcased how apps like Fantastical and Prime Video can take advantage of the additional screen space. And those examples are genuinely interesting. But for most mobile products, I’d start somewhere less exciting. What happens when someone opens the phone halfway through checkout? Does the paywall remain readable on both screens? Can users continue filling out a form without losing their progress? RevenueCat has already published guidance on adapting subscription paywalls for the new form factor, which tells you how practical some of these challenges are. If I were prioritizing a product roadmap today, I’d focus on making existing critical flows work reliably before investing in foldable-specific features. The harder question is whether that work deserves attention right now. Would you allocate design and engineering time to foldable support this quarter, or wait until there’s meaningful adoption among your users?