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Created a viral TikTok video for PacSun, a ~$1B Gen Z fashion brand, that generated 7.5M views and 36K likes. The concept used a POV hook targeting baggy jeans shoppers, tapping directly into a high-intent search behavior trending on TikTok. The video drove 609 new followers from a single post and accumulated over 4,400 hours of total watch time, proof that the creative held attention well beyond the first few seconds.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.
A huge focus for me was building content that felt platform native and story driven rather than overly branded. From content systems in Notion to hook strategy, retention focused editing, analytics reporting, and creator collaborations, this project really blended both the creative and strategic side of what I love doing.
I also helped shape content around travel storytelling, audience engagement, and scalable social systems designed for growth across short form platforms.
Excited to finally share more of the work behind the scenes.
Excited to share a conceptual direction for @Momentini 🕊️
Inspired by the brand's mission of 'considered luxury’, I've developed a visual identity that bridges the gap between high-end editorial aesthetics and the nurturing warmth of new beginnings.
My focus was on an 'archival' feel-using a muted, organic palette and timeless serif typography to ensure the brand feels like a heritage keepsake from day one. Check out the full case study on my profile!
#VisualDesign #Branding #Momentini #QuietLuxury #EditorialDesign
Nice work
AI Visual Content Creator for Instagram
Creating cinematic AI visuals, motion content, and scroll-stopping Instagram creatives for brands, startups, and creators using modern AI tools and visual storytelling. ✨
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