Created a viral TikTok video for PacSun, a ~$1B Gen Z fashion brand, that generated 7.5M views and 36K likes. The concept used a POV hook targeting baggy jeans shoppers, tapping directly into a high-intent search behavior trending on TikTok. The video drove 609 new followers from a single post and accumulated over 4,400 hours of total watch time, proof that the creative held attention well beyond the first few seconds.