The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Unified Marketing Analytics Platform
I designed and implemented a unified marketing analytics platform for a SaaS organization where Marketing, Sales, and Finance were working across disconnected systems and often arriving at different answers to the same business questions.
The real challenge wasn’t visualization - it was the data foundation. I built a governed reporting layer in dbt that unified CRM, marketing, pipeline, and billing data into a single trusted model with standardized business definitions.
The result is a full-funnel view from Lead → MQL → Qualified MQL → Pipeline → Revenue, giving teams visibility into exactly where performance is breaking down and creating one source of truth for executive reporting and operational analytics.
Once that foundation was in place, I connected Claude to the governed model and automated a proactive analytics workflow. Each morning, the AI assistant analyzes recent Sales and Marketing performance and delivers a concise briefing directly to Microsoft Teams - highlighting trends, performance gaps, and recommended actions before leaders even need to ask BI for a report.
The key principle: AI works from the same governed data foundation as the business - not disconnected raw systems. This creates a scalable path from trusted data → analytics → AI-generated insights → business action.
My role: Data Architecture · Analytics Engineering · Metrics Design · Executive Reporting · AI-Enabled Analytics
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
AI has made building complex platforms so much faster these days. Recently built an AI powered Healthcare Platform with a full web dashboard, handling patient management, scheduling, and admin tasks, all in a fraction of the time it would've taken a year ago.
It's wild how much ground you can cover now when you combine solid architecture with the right AI tools. Excited to keep building in this space.
#HealthTech #AI #WebDevelopment #FullStackDevelopment
This sounds great. What does the platform do? It is a dashboard for a doctor and their patients?
Static ad creatives for DTC wellness patch brands scaling on Meta. GLP-1 weight loss patches, sleep patches, energy patches — I know this fast-growing niche. I build concepts around mechanism-of-action visuals, before/after transformations, ingredient callouts, and "why patches beat pills" comparison formats. Strong hooks targeting pain points: stubborn weight, poor sleep, low energy. Compliant copy that converts without triggering Meta ad restrictions. I research competitors, study trending angles, and deliver scroll-stopping creatives from scratch. Full funnel: cold, warm, retargeting.
I created my first ever Framer Plugin! "My Project Cleaner" is a quick scan tool to locate your layers and delete them quickly. Personally, I end up having some layers that are either off canvas or I've forgotten about, so this helps to tidy my projects ASAP.
✨ My favorite feature is "see layer" where you jump right away to see where the layer is at visually in your canvas.
Off canvas layers are the ones that actually get me, I always forget those exist until the file starts feeling heavy for no reason. What made you go from "I need this for myself" to actually shipping it as a plugin other people can use?