Strategic Rebranding for International Surrogacy Agency

Strategic Rebranding for International Surrogacy AgencyStrategic Rebranding for International Surrogacy Agency

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Fervor Studio

• May 7

Rebranding | Babies Come True BCT is an international surrogacy agency. With them, the goal was clear: to evolve the brand without losing the recognition it had already built. We refined the logo while preserving its essence, ensuring continuity with a more elevated feel. To enhance professionalism, we introduced a more suitable typography aligned with the brand’s vision. We also simplified the isotype—removing textures and embracing clean, refined lines—resulting in a more modern and versatile mark. From there, we developed a stronger identity system, ensuring clarity, warmth, and approachability across every touchpoint. Strategic changes that elevate the brand and create a lasting impact

rebranding brandidentity Graphic Design

Milan Bundalo

pro

• Oct 5

Same project, different personalities.

One feels like a little universe around the logo. The other feels like a moodboard taking over the page.

Which direction would you go with?

GSAP Webflow Figma

60 voted

68%

28 voted

32%

88 votes

Closed

Esther Adewumi

pro

• Oct 5

Collage

Daniel G Bright

max

• Oct 5

The INKFLESH mark I designed starts with an empty profile avatar. A deliberately plain shape for an identity full of strange characters. The characters needed room to change. The identity also had to work on a woven label or an app icon, where a detailed illustrated face has very little space to do its job. I kept the silhouette and palette constant, then let the artwork change around them. The mark can hold an illustration, appear as a solid stamp, or sit on its own at a small size. Each version still has the same shape underneath. That was the useful constraint: decide what someone should recognise when the most expressive part of the design disappears. If your identity depends on a detailed illustration, try its smallest application before approving the whole world around it.

Logo Design Brand Design Figma