Rebranding | Babies Come True BCT is an international surrogacy agency. With them, the goal was clear: to evolve the brand without losing the recognition it had already built. We refined the logo while preserving its essence, ensuring continuity with a more elevated feel. To enhance professionalism, we introduced a more suitable typography aligned with the brand’s vision. We also simplified the isotype—removing textures and embracing clean, refined lines—resulting in a more modern and versatile mark. From there, we developed a stronger identity system, ensuring clarity, warmth, and approachability across every touchpoint. Strategic changes that elevate the brand and create a lasting impact