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Case Study: Turning Discounts into Sustainable Amazon Growth
One of the biggest mistakes I see brands make is using discounts as their primary growth lever.
In this project, the brand believed it had reached its maximum sales potential. Sales were stable, but profitability was declining, advertising investment was constrained, and market share had plateaued.
Instead of recommending incremental PPC optimizations, I built a data-driven business case to rebalance investment from excessive discounting into full-funnel Amazon advertising.
The outcome (within one month):
📈 21% increase in Amazon sales
📊 Volumizer category contribution grew from 0.4% → 9%
💰 ~₹7 lakh incremental monthly advertising-driven revenue, with a roadmap to scale to ₹12–15 lakh/month
🎯 Shifted the business from a discount-led strategy to a sustainable, profitable growth model
My approach goes beyond campaign management. I combine marketplace analytics, retail readiness, advertising strategy, profitability modeling, and category insights to help brands make smarter commercial decisions—not just optimize ACoS.
#AmazonAdvertising #AmazonPPC #AmazonGrowth #MarketplaceStrategy #Ecommerce #RetailMedia #AmazonSeller #BusinessStrategy #GrowthMarketing
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Hey, Contra!
If you're building a brand on Amazon or starting from scratch – here's what I do.
After 9+ years in graphic design and 5+ years working exclusively with Amazon brands, I help businesses look credible, consistent, and conversion-ready.
Services I offer:
✏️ Logo Design – wordmarks, icons, monograms built for longevity, not trends
🎨 Brand Identity Design – logo system, typography, color palette, brandbook and usage guidelines
📦Packaging Design — from simple poly bags and inserts to complex multi-component boxes, fully print-ready
🛒 Amazon Listing Images – main images, infographics, lifestyle shots structured to drive clicks and conversions
📝 Amazon A+ Content – branded module layouts that tell your product story and reduce return rates
I've worked with brands that grew monthly sales 56% over two years. Design was a big part of that.
If you're launching a product, rebranding, or just tired of looking like everyone else – let's talk.
Hearth — a marketplace where every handmade piece comes with the maker's own voice.
Category: Marketplace
What it does: Hearth is a marketplace for handmade goods where every product listing includes a short audio story — the maker's own voice telling you where the piece came from, how it was made, and what it means. Buyers browse by craft (ceramics, textiles, jewelry, woodwork, and more), open a listing, hear the maker, and connect directly to purchase. Makers get their own dashboard to manage their profile and listings. It turns shopping from reading a product description into meeting the person behind the object.
How I built on the Bubble AI base: Hearth started from a single Bubble AI prompt, which generated the foundation — the data model, the core pages, and the marketplace structure. From there I built the layer that makes it Hearth: a voice data architecture where every product carries an audio story, a custom-built audio player wired with dynamic data so each maker's voice plays inside their listing, a fully rebuilt and photographed browse experience, working maker profiles and dashboard, and a warm editorial design that ties the whole concept together. The AI gave me a marketplace; I gave it a voice.
Great idea Lotfi 🌟 keep going
Shopify CRO & UX Optimization – Fashion Ecommerce
I help fashion and lifestyle brands increase conversions, average order value, and customer engagement through strategic Shopify CRO and UX optimization.
For this project, I conducted a comprehensive audit of the customer journey, homepage structure, navigation hierarchy, product discovery experience, mobile usability, and conversion funnels. Key improvements focused on reducing friction, enhancing visual hierarchy, strengthening category navigation, optimizing call-to-action placement, and improving product merchandising.
Using data-driven CRO principles and ecommerce best practices, I identified opportunities to increase shopper engagement, streamline the path to purchase, and create a more intuitive shopping experience across desktop and mobile devices.
Services Delivered:
• Shopify CRO Audit
• UX & UI Evaluation
• Homepage Optimization
• Mobile Experience Review
• Navigation & Information Architecture
• Product Discovery Optimization
• Conversion Funnel Analysis
• Ecommerce Growth Strategy
• A/B Testing Recommendations
• Revenue & Engagement Optimization
Goal: Increase conversion rates, improve user experience, reduce drop-offs, and drive sustainable ecommerce growth through strategic design and data-backed optimization.
Solid approach starting with a full journey audit. From the dev side, a lot of CRO wins hide in PDP load time and trimming page-builder bloat, since every extra app embed adds render-blocking scripts. Did the audit flag any third-party scripts you could defer or drop? Curious how much speed factored into the lift.
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