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Heey, I knew you’d like it 🙌
I’m a huge fan of the 1940s cartoon art style.
ooooops juz spotted!... love your art/ the vibe 1940 era, this picture juz made me think of popeye cartoon style
Yeah!
this is so well done, feels nostalgic but still so unique!
The proportions nail it, oversized head, tiny hands, that bouncy walk cycle feel even in a static pose. Is The Bogey Club a real client or a passion piece for exploring the style?
That was the real project!
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When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding
Fantastic work Samuel🔥
curious where this lands