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A line I wrote for a healthcare campaign.
“Agar aap apni beemari se haar chuke hain…”
I wanted this line to speak to people who have been struggling with their health for a long time and may have started feeling like nothing will work anymore.
The thought was to keep the message simple and emotional — something that makes you pause for a moment and want to know what comes next.
This is the kind of copy I enjoy working on:
simple words, a clear thought, and a message that feels real.
I’m currently open to freelance copywriting projects and would love to work with brands that value good, thoughtful communication.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A client reached out to me last week to design ads for his new book, “Before You Pay That Rent.”
He had already tried using AI to create the book cover and promotional design.
The result?
Zero clicks. Zero purchases.
So I went back to the drawing board.
Instead of just making another “beautiful” design, I researched the real struggles Nigerian tenants face, crazy rent increases, hidden charges, greedy agents, landlord wahala, and the painful mistakes people make before paying for a house.
Then I developed 4 different ad copy concepts designed to stop a Nigerian tenant mid-scroll and make them think:
“Wait… this is exactly what I’m going through.”
After that, I turned each concept into a visual ad.
Now I want your honest opinion:
Which of these 4 ads has the strongest potential to make you STOP, CLICK and actually BUY the book?
Don’t choose based on which design looks prettier.
Choose the one that makes you feel something.
👇 1, 2, 3 or 4? And tell me WHY.
