Designed and developed a modern, responsive website for National Sweets & Bakers, showcasing their products, menu, business information, location, and contact details in a clean and user-friendly layout.
Our new site is live. Apollo Studio is a design partner for product teams. The site leads with our work, shows everything we can help with, from products and design systems to websites, motion and pitch decks, and introduces the team. You can book a call from any page.
Huge congrats Alex! Leading with work is such a smart move - shows confidence. The book-a-call from any page is a great conversion hack too. Going to check apollostudio.design now! 🚀
Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.
The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.
The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.
I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.
For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.
I designed and built this hero as a concept for Nation, an AI store builder for first-time sellers. You write one sentence, and Nation builds the store, runs the ads and ships the orders while you approve each step
The brief asked for “a nation, not a SaaS.” A nation is somewhere you travel to, so the hero is a boarding pass for one trip: JOB → OWN, from your 9-to-5 to your own store. The ticket’s only highlight is “First sale,” which promises money without promising a number
Before the ticket I tried a flag, a passport, a main street of shops and a shipping box. The box didn’t make it, but its airmail stripes ended up on the stub
On the live page the two torn halves of the ticket snap together, the page builds around it, and hovering flips it to the back. Below that, one real seller’s story explains the product with the interface set into the sentence