FORMA — Streetwear Brand Identity & Merchandise DesignFORMA — Streetwear Brand Identity & Merchandise Design
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Artur's avatar
Interesting that the cap is the only piece carrying the diamond F while every other surface gets the full wordmark. Is the monogram reserved for embroidery and small placements by rule, or did it just fit the cap better? Streetwear brands usually end up needing a proper rule for that split once the drops multiply.
Fatimah's avatar
Thanks for pointing this out! I’m still learning and experimenting with brand identity systems. My thinking was to use the monogram on smaller placements like the cap, where the full wordmark might feel too large or crowded, and keep the FORMA wordmark as the main identity on...
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