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New concept in the studio — VÉRITAS N°017. Surreal, deep-sea inspired visual storytelling for a fragrance campaign: a stingray gliding through darkness above the bottle, evoking depth, mystery, and quiet power. Cinematic AI-generated concept art built to make fragrance feel like an experience, not just a product. Open for beauty, skincare, and fragrance brand collaborations — 48hr turnaround, fully async.
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Designed a clean and elegant social media template for a spa and wellness brand, using calming visuals, refined typography, and a minimalist layout to reflect relaxation, luxury, and self-care.
Outcome
A cohesive, premium design system that enhances the brand's online presence, showcases services beautifully, and creates a calming visual experience that resonates with its audience.
Amazing
A beauty and fragrance campaign shoot for Miss Dior, built around intimacy and texture, soft studio light framing a single gesture: the moment of spritzing perfume.
Directed to feel candid rather than staged, with warm skin tones and moody grey backdrop for contrast.
Clean work
BRAYD: The Braided Focus Flame 🔥
BRAYD is an original mascot created for BURN THE TASK, a fictional productivity ritual brand built around focus, completion, and quiet discipline.
Rather than designing a cute candle character, I built a full mascot system around one clear visual behavior: focused time burns into completion. BRAYD is a braided wick core inside a faceted wax body. As a task progresses, the wick burns down, the wax form changes through clear stages, and the final braided strand becomes a checkmark.
The mascot was designed to stay recognizable across every touchpoint, from the custom wordmark and hero poster to the sticker system, focus ritual packaging, burn sequence, and consistency board. Every asset uses the same visual DNA: the same braided wick, the same faceted wax body, the same angular flame, and the same final checkmark.
This project explores how a single mascot can become the face of a fictional productivity world by turning an abstract idea, focus, into a visual ritual.
Character Brief
Name: BRAYD
Role: The Braided Focus Flame
Personality: quiet, intense, disciplined, stubborn, focused, and encouraging without being soft.
BRAYD does not rush you and does not distract you. He simply burns with you until the task is done. His braided wick represents focused effort, his faceted wax body represents pressure and progress, and his final checkmark represents completion earned through attention.
Recraft Project
Explore the full project here:
Applications Included
The BRAYD system includes a custom name logo, hero poster, sticker pack, focus ritual packaging, burn to checkmark sequence, and a final consistency board showing the mascot across multiple moments and touchpoints.
Proof of Consistency
Same wick. Same facets. Same flame. Same final checkmark.
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #DesignChallenge #BrandDesign #ConceptArt #MotionDesign #GraphicDesign #MascotSystem #ProductivityDesign #DigitalArt
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