What makes this milestone special isn’t just the number, it’s how it happened.
No cold ads.
No aggressive sales.
Just consistent design work, genuine relationships, and clients who trusted us early.
A fun part of this journey:
Some of our best clients came from a single conversation where they saw a few of our landing pages and decided to move forward the same day. That kind of trust is something we don’t take lightly.
More work, more experiments, and a lot more value coming soon.
The one I experienced was when a client gave me a project and provided a reference she wanted me to use as inspiration to build her website. I quoted her 10-14 days, but she said she needed it done in 5 days. I accepted it because I was desperate to get the project and I needed...
Refreshing my portfolio and revisiting one of my favorite projects from 2025 🧡💙
Bilsoft has made accounting software for over 20 years, and 100,000+ businesses use it every day. When we started, the trust was there, but the brand had grown piece by piece until it looked like several different companies.
The tricky part was a tension most fintech brands face. The software has to feel precise and serious, but the people using it are small business owners who just want things to be simple. So I drew the wordmark on a strict grid and softened every corner. The name does the rest: “Bil” means knowing, “Soft” means steady. Then I built it into a system the team could use without a designer in the room.
While putting the case study together, I added something new: a motion piece where the logo builds itself letter by letter.
Curious how others here handle this: when a client’s product is serious but their users want simple, which way do you lean? 👇