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Designed and developed a multi‑section email for a lifestyle and wellness campaign using Ongage. Built a responsive layout featuring a hero banner, ad placement, and two editorial articles. Focused on visual hierarchy, engagement flow, and mobile optimization to improve click‑through performance.
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Branding kit designed for the fashion brand Natah, featuring a sophisticated visual identity that blends elegance, femininity, and modern luxury. From premium packaging and garment tags to shopping bags and tissue wraps, every element is crafted to deliver a cohesive and memorable brand experience. The earthy color palette and signature handwritten logo reflect Natah’s timeless and refined fashion aesthetic.
Athena - Brand Identity System
Presenting the brand identity system developed for Athena, a concept built around the intersection of strategic clarity, structured elegance, and contemporary minimalism.
The objective was to translate the brand’s positioning into a cohesive visual system that is both conceptually grounded and operationally scalable across digital and physical environments.
The identity leverages a refined typographic hierarchy, controlled spacing systems, and a restrained visual language to establish consistency and recognition across applications. The logotype and supporting mark were constructed with a focus on optical balance, scalability, and grid precision to ensure robustness across varying use cases.
The extended system includes a defined color structure and compositional rules designed to maintain visual discipline while allowing flexibility in layout-driven executions.
#BrandIdentity #VisualSystems #Typography #DesignSystems #CreativeDirection #Contra
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