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A charming collection of whimsical watercolor illustrations inspired by historic American homes and old-fashioned architecture. I explored different styles of traditional American houses, including Colonial homes, Victorian houses, rural farmhouses, townhouses, and Southern cottages.
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Toadrinks - Brand Identity
Excited to share TOADRINKS, a conceptual gut-friendly soda brand made for a lighter, more enjoyable way to sip. Built around playful personality, bold flavours, and a character-led visual world, the brand aims to make better-for-you choices feel fun rather than functional.
I'd love to hear your thoughts in comments!
The character-led route is exactly right for a gut-friendly soda: a playful mascot makes better-for-you feel like a treat instead of a health lecture, which is the whole positioning. Giving each can its own toad pose turns the mascot into a cast you can stretch across flavours and social, not just a logo.
Don’t know about you, but I love autumn. The crispness in the air, leaves changing colour, and things feeling a little more cosy.
Here’s a lettering piece I worked on capturing that autumnal feeling. Of course I couldn’t miss an opportunity to put a pun in there! 🍂
