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Neoverse | VR E-Commerce UI/UX Case Study
Neoverse is a VR e-commerce UI/UX case study focused on making immersive online shopping feel intuitive, engaging, and easy to navigate. The design explores how product discovery, visual presentation, navigation, and clear user journeys can work together in a virtual shopping experience. The goal is to create an interface that helps users explore products, understand product details, and move through the shopping journey with less friction. The concept combines immersive visuals with usability-focused design decisions. I approached the concept by balancing immersive visual presentation with familiar e-commerce usability patterns. The design emphasizes clear navigation, structured product information, engaging product discovery, and a consistent interface. The objective is to help users explore the shopping environment without becoming overwhelmed by the VR experience. The resulting case study communicates how thoughtful UI/UX decisions can make an emerging shopping format feel more accessible and intuitive.
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New case study: Industrial IoT platform redesign with AI integration ⚡
Spent 5 weeks redesigning Lumicent’s industrial IoT platform. The headline change: cut alarm resolution from 4 taps to 1.
Started with a design audit that uncovered three UX failures burying the information operators actually needed to act. Mapped 3 personas (Technician, Risk Manager, Site Executive) and rebuilt the alarm, investigation, and home flows around how they actually make decisions under pressure.
AI assistant woven in at the right moments: contextual chat during investigation, daily brief on the home page, remedy suggestions at the point of alarm.
Putting the AI assistant at specific decision points, like remedy suggestions right at the alarm and a daily brief on the home page, feels much more useful than a generic chat box. Cutting alarm resolution from 4 taps to 1 is a strong result for operators working under pressure.
Modern Theory | Premium Fragrance & Candle E-commerce Website
Project Overview
Modern Theory is a premium home fragrance brand focused on clean ingredients, timeless design, and creating a calming atmosphere through thoughtfully crafted candles and home fragrances. The website concept combines minimalist aesthetics, editorial-style imagery, and an organized shopping experience to communicate the brand’s identity while making product discovery simple.
Design & Development
The website features a refined visual layout with neutral tones, elegant typography, high-quality product imagery, and carefully structured sections that showcase the brand’s collections and products.
Key Features & Functionality
Premium Homepage Design: A prominent hero section showcasing signature fragrances, promotional messaging, and clear calls to action.
Product Collections: Organized collections for signature candles, bestsellers, seasonal fragrances, accessories, and room sprays.
Product Discovery: Featured product sections that help visitors explore the catalog and discover relevant products.
Brand Storytelling: Dedicated sections communicating the founder’s story, brand philosophy, and commitment to clean ingredients.
Product Promotion: Discovery sets and curated product recommendations designed to encourage product exploration.
Responsive Layout: A layout designed to adapt across desktop, tablet, and mobile screens.
Customer Navigation: Structured menus, search, account access, and shopping-cart entry points.
Newsletter Signup: An email subscription section to support audience growth and ongoing customer communication.
Trust-Building Sections: Brand promises, ingredient messaging, shipping information, and customer support links.
Conversion-Focused CTAs: Strategically placed buttons guiding visitors toward collections, products, and shopping opportunities.
Kajabi Application
For a Kajabi implementation, this design direction can be adapted to support brand storytelling, lead capture, email marketing, digital fragrance guides, educational content, and customer nurturing. Physical product sales and advanced e-commerce functionality would need to be assessed against Kajabi’s current capabilities or handled through an appropriate external commerce integration.
Project Goal
The goal is to create a polished, brand-led digital experience that combines strong visual presentation with clear navigation, compelling storytelling, and a smooth path from discovery to action.
Bad website UX is the invisible tax on your marketing budget.
If your site is confusing, slow, or outdated, you are actively paying to drive customers straight to your competitors.
Invest in design. Frictionless journeys = effortless growth.
Need a website that looks good, is easy to use, and actually explains your product well? That’s what I do.
Check out my designs, research, and case studies at riteshh.com
Got a project in mind? Let’s work together!
A useful way to prioritise the fixes is to separate page views, CTA clicks and completed actions. If people click through but never finish the form or checkout, the first screen may not be the main problem. Pairing those signals with a manual mobile test gives the redesign a clearer starting point.
