Unveiling Human-Made Branding: Strategy Insights & Trends

Unveiling Human-Made Branding: Strategy Insights & TrendsUnveiling Human-Made Branding: Strategy Insights & Trends

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Daniel G Bright

max

• 8h

New BRIGHT Method newsletter just dropped :)

The "human-made" branding trend is everywhere right now and it's producing the exact same sameness it claims to be fighting.

I wrote about why the tool debate is a distraction, what the companies raising the best rounds are actually doing differently, and a quick exercise to test if your brand could belong to anyone in your category. Read on Linkedin Read on X Read on SubStack

newsletter thebrightmethod ai

Trashu Vashisth

• 7h

Great!1

Akinkunmi Ayo

pro

• 8h

Love this take. The tool debate misses the point the brands that win are the ones with clear positioning and distinct thinking, not just a different aesthetic.

Vezubuhle Khumalo

pro

• 5h

Powerful💯

Daniel G Bright

max

• 5h

🙌

Tashfeen Siddiq

pro

• 5h

awesome

Luis Vask

pro

• Mar 18

Visual exploration for a new biotechnology brand: ONHUMAN™

It's fantastic to have the freedom to explore different styles to achieve the best possible result for each brand. Every case is different, and we want to emphasize those unique aspects together with our clients.

Brand Design Logo Design Adobe Illustrator Figma

Alex Ginsberg

• Mar 20

Nice one @Luis Vask ! Fun visual motif to be able to play with

Anita Autorino

max

• Mar 17

Do you want to know how to make a successful pitch deck that nails THAT client? 🤑

I once has to design a branding for an agency called “Sandwich” sounds simple. It wasn’t. The name says food. The brand had to say strategy.

There were multiple concepts but just one goal: make people see beyond the name and trust the thinking behind it.

Here's how I did it ⤵

Pitch Deck Designer pitchdeck Brand Design Adobe Illustrator ChatGPT

Daniel G Bright

max

• Mar 18

Typography here is so strong and absolutely not this.

Honestly, I used to do so many pitch decks and that's probably the first thing I started actually designing and it's one of the things I hate doing the most

Anky C.

pro

• Mar 17

Framer Figma aidesignflow

Working closely on branding + landing page development… and now I can’t decide 👀 Which one feels more premium to you? A or B no overthinking, just vibes.

19 voted

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