PUFFHS: Artisanal Pastry Landing Page Concept  Welcome to PUFFHS, a conceptual landing page designed for a premium artisanal bakery specializing in gourmet cream puffs. This project reimagines how we browse and buy high-end digital food products. Most food e-commerce platforms and delivery apps rely on static, uninspiring grid layouts that fail to capture the true tactile appeal of the product. The challenge was to break away from standard UI patterns and create a digital shopping experience that is as mouth-watering and engaging as the pastries themselves, all while keeping complex dietary information accessible To solve this, I experimented with a highly interactive, motion-driven approach. The core UX innovation is the "Reveal the Puff" mechanic. Instead of forcing users to read long paragraphs about the ingredients, I designed a seamless micro-interaction that allows them to virtually "slice" the dessert with a single click, instantly revealing the rich filling and texture.

Well now im hungry so it seems to be doing its job very well

Redesigned & Developed a Shopify store from the ground up and the numbers speak for themselves

✅ Conversion rate up 38%

✅ Revenue up 45%

✅ Mobile load time cut in half (4.8s → 2.4s)

✅ Bounce rate down 29%

✅ Add-to-cart rate up 31%

Swipe through the case study to see how a faster, cleaner, conversion-focused design turned @CoHo Retail's Shopify store into an actual sales engine not just a pretty catalog.

If your store is slow, cluttered, or just not converting the way it should, let's fix that. I design and build Shopify stores that are built to sell.

CoHo Retail Case Study

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