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Beverage client required a premium corporate identity for Popvia. We crafted a cohesive brand identity design to clearly elevate their organic fruit drinks.
I tackled the visual inconsistency often seen in new market launches. Establishing a clear visual hierarchy was vital for unified recognition across retail formats and digital platforms.
My final logo design features a clever berry-bubble icon. Rich purples and peaches ensure brand scalability and consistency across diverse packaging and stationery.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
The A mark built on a diagonal grid, with the ramp stepping up on the right, is simple and holds up on the black AdRamp card. My challenge: the palette shows green and salmon swatches next to the black, but every application tile is black, white or grey. If the accent colours...
If you sell e-bikes, repairs and rentals, your brand should feel energetic before the customer even walks into the shop.
That was the challenge behind eStar Rides.
The brand needed to feel modern, confident and instantly recognizable across both physical locations and digital touchpoints.
So the identity was built around:
🟠 High-energy orange for visibility and impact
🔵 Deep electric blue for trust and technology
⭐ A bold star-led symbol for direction and recall
🔤 Custom typography with a strong, performance-driven feel
📱 A visual system designed to stay consistent everywhere
Then the identity was carried across:
Storefront signage
Retail environments
Website
Social media
Merchandise
Water bottles
Wearables
Campaign graphics
Digital applications
The goal was not just to make eStar Rides look modern.
It was to make the brand feel established, distinctive and ready to compete.
Because strong mobility branding should communicate:
Energy.
Freedom.
Confidence.
Reliability.
Before a customer even starts comparing options.
eStar Rides
Built for the ride.
What gives the brand the strongest presence?
A. The orange + blue palette
B. The custom wordmark
C. The storefront applications
D. The complete visual system
Drop A, B, C or D below.
If you are building a mobility, automotive, e-bike, transportation or tech-driven service brand and your visuals still feel generic, send me a message.
I help businesses build identities that feel more recognizable, credible and commercially ready.
#BrandIdentity #MobilityBranding #AutomotiveBranding #VisualIdentity #LogoDesign #RetailBranding #CreativeDirection #TransportationBranding
e bikes need branding with this kind of energy,, most of them look like appliance brands