Cinematic interactive sales experience inspired by Mall of America. Built with Next.js, TypeScript, Tailwind, Framer Motion, and GSAP, with AI-assisted media workflows, immersive storytelling, motion-driven UX, and video-first interactions.
🎛️ TASTY TEST 05/30
No growth insight today. Just playing with mobile app design and making digital music feel a little more physical.
Same music app. Same record. Two ways to explore it.
💿 A PULL ONE OUT
Browse the crate, explore formats, and make the collection part of the interaction.
🟥 B PICK A SIDE
One record takes over the screen. Cleaner, bolder, more graphic.
One direction is about discovery and tactility. The other is about focus and visual impact.
No metrics. No right answer. Just a playful mobile UI and interaction design experiment.
Which one do you prefer, A or B? And why?
❤️ Like it if you want more experiments like this.
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Which direction would you want to play with first?
A 💿 Pull One Out
B 🟥 Pick A Side
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?