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With the increased number of projects involving migrations to Webflow, I noticed I was repeating the same steps over and over – and still double-checking that nothing was missed.
So I created an Asana template that helps me keep every Webflow build and content migration structured from start to launch.
Obviously, every project is unique – different content, different CMS, different constraints. This template gives me a solid foundation for each project so I can focus on decisions, not remembering steps.
https://contra.com/products/iXRiD8XW-content-migration-webflow-development-checklist-for-asana
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I recently wrapped up this build for IM Ragsdale & Co. The goal was to move away from the "static consultant" trope and create a digital home that invites founders in.
As the Webflow Developer, I focused on:
UX for Conversion: Streamlined CTA's to "Request Advisory Call."
Brand Integrity: Translating their "Partnership" ethos into a visual system.
Scalable Architecture: Built on a clean Webflow foundation for future growth.
Looking to take your service-based business from "cold" to "collaborative"? Let’s chat.
#MadeInWebflow #Independent #UXDesign #webflow
Love the positioning shift here. Moving away from the “static consultant” feel toward something more inviting + conversion-driven is a smart strategy. Clean execution 👌
We built an internal Framer template.
Not to sell the full version yet,
but to reduce friction.
Layouts, interactions, and structures that already work and
ready to adapt for real projects.
Good systems protect creative focus.
Good systems protect creative focus — that line hits hard. This Framer template looks super solid 👏
I still think about a moment when one of my first clients asked me to redesign the hero section on their website.
I couldn't believe they thought they had a better idea for the design.
With my version, it was a great photo of an employee, smiling, wearing the uniform with the logo showing clearly… it was perfect.
With theirs, it was just the portrait of the owner.
I thought they were crazy, but I wanted to make them happy.
Years later, I see it different now.
Their focus was clarity and familiarity with the owner because clients wanted to see who owned the company, I was focused on was aesthetics.
The best design isn’t always the most beautiful one, it’s the one that works for the right audience.
What do you think about this balance of expectations? And which version of the hero section do you think is better?
I like the designer version, but I'd go with the client version because I understand where they're coming from. The customer is always right. *
* = but only sometimes, though.
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