I’ve seen websites with:
→ Beautiful animations
→ Modern layouts
→ Great typography
→ Strong branding
…and still very few conversions.
Why?
Because design and conversion are two different things.
Before rebuilding a website, I usually look at:
• Is the value proposition clear within 5 seconds?
• Is the CTA obvious?
• Does the page guide visitors toward one action?
• Is the mobile experience actually easy to use?
• Are there unnecessary sections creating friction?
This is especially important with Webflow.
A clean Webflow build is great.
A clean Webflow build that turns visitors into leads is much better.
What’s one website element you think is most overlooked when it comes to conversions?
I’m especially happy about this because working on this template was a creative outlet for me.
I wanted to build something useful for a business: a website that covers what a studio needs when it opens, from an easy-to-use schedule to clearly structured class information, with a solid foundation for SEO.
At the same time, I wanted it to feel beautiful. To bring a sense of movement, lightness, and the joy of taking a class into the design. To capture that friendly atmosphere that makes you want to walk into a studio and give it a try.
Huge congrats on getting featured! 🤍 MOVVA looks stunning - love the mindful movement vibe and that hero image. Super useful concept for studios. Well deserved feature!