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Nobody sees a 2.3-star listing with no photos and thinks 'yeah, let's go there.' Fixed it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most product page FAQs are wasted.
Shipping times, returns, how to wash it. Fine, but nobody's stuck on that.
By the time someone scrolls to your FAQ, they're interested, just not sold.
Something's nagging at them, and it's never "when will this arrive."
It's the quiet worry they'd never email about.
Will this work for someone like me.
What if it doesn't fit. Is it really different from the cheaper one. Am I gonna regret this next week?
That's what actually decides the sale, and most FAQs skip it.
The good ones read like the questions a solid salesperson hears all day.
"What if it doesn't work for my skin type?"
"How's this different from the cheap version?"
Every answer quietly kills a reason not to buy.
And being honest matters.
An FAQ that only hypes the product gets ignored.
One that's straight about the hesitation, even who it's not for, builds trust.
Most brands write their FAQ to save the support team some emails.
The ones that convert write it for the person hovering over the buy button, talking them past the thing they were too unsure to ask.
Don't just answer questions. Answer the doubts.
I Designed and built a conversion-focused landing page for The Pretty Bar, a beauty studio in Kolonaki, Athens.
The salon needed an owned homepage that could replace a broken bio link and pull booking, social proof, and visit info into one place, instead of sending guests only to Treatwell or Fresha.
The site is a fast, mobile-first single page with a calm editorial look that matches the studio. Guests can browse services and FAQs, meet the team, see selected work, read verified reviews, and book on Treatwell or Fresha without leaving the brand experience.
It also ships bilingual EN/EL support, light/dark theme, SEO metadata, sitemap/robots, and social share previews so the page works for discovery as well as booking.
What I delivered:
- Custom Next.js landing page (hero, about, services + FAQs, team, gallery, reviews, contact/map)
- Dual booking CTAs (Treatwell + Fresha)
- EN / EL localization
- SEO + Open Graph / social sharing setup
- Responsive UI with motion polish
- Light/dark mode
Full Case Study Soon 🚀
The effects are damn awesome
9 years of design. Here's where things stand.
Discovery score is now 141, up from 122 last time I posted. Still top 5% of creatives.
What's actually moved the needle: proposals. Not profile tweaks, not tags, not waiting to be discovered. I checked my traffic breakdown recently and only 3% of my portfolio views come from Contra's discovery. The rest is direct, mostly people clicking through from proposals I sent, and search.
So if your profile is complete and nothing's happening, the profile probably isn't the problem. The volume is.
The other thing I've learned this round: the proposal that gets a reply usually isn't the one listing credentials. It's the one that names a real risk in the client's project before they've thought of it. Clients get twenty messages saying "9 years experience, I'd love to help." They remember the one that said "your subscription app is going to fight your theme."
What I do: one-person studio. Brand identity, packaging with production-ready files and 3D mockups, and full website builds, handled end to end so nothing gets lost between design and execution.
Happy to give back here. If you're working on your Contra profile and want a second pair of eyes on case studies, services, or positioning, send it over and I'll help however I can.
