Created a premium digital product concept for AUREL, a lifestyle and interior design discovery platform.
The concept combines elegant visual storytelling with a user-focused interface, bringing together editorial layouts, refined typography, custom graphic elements, and a cohesive design system.
Key Highlights
Mobile app interface concepts and responsive web layouts
User journey and navigation planning
Premium typography and color system
Custom graphic design and visual assets
Reusable UI components and design system concepts
Moodboard creation and interior inspiration discovery flows
The creative direction focuses on balancing sophisticated aesthetics with clear navigation and a seamless user experience.
This is a conceptual portfolio project showcasing a proposed design direction, not a launched product.
Rectraa helps sales teams extract, classify and organize leads collected through WhatsApp. I designed and developed its marketing website to explain the product clearly, demonstrate its workflow and encourage visitors to try it.
Project information:
Role: Website Designer & Framer Developer
Scope: Website strategy, UI design, responsive design and development
Tools: Figma and Framer
Deliverable: Responsive SaaS marketing website
How do you make an AI product feel genuinely human?
For YouSquared, we started with the product experience first. We tested UX patterns screen by screen, explored more than twelve visual directions with real users, and handcrafted every detail without using AI.
The final system expanded across app, website, illustration, motion, and marketing, creating a complete ecosystem that was easy to scale and hand off.