"Product designer" is quietly splitting into two different jobs. One delivers screens. Beautiful,..."Product designer" is quietly splitting into two different jobs. One delivers screens. Beautiful,...
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"Product designer" is quietly splitting into two different jobs.
One delivers screens. Beautiful, well-organized, on-brand screens — handed off to someone else to figure out if they were the right screens at all.
The other delivers judgment, with proof attached: the research behind the decision, the prototype that tests it, sometimes the code that ships it.
For most of my career, the first job was enough. I don't think it is anymore.
So over the past year I rebuilt how I work. AI in my research workflow — not to generate designs, but to synthesize signals I'd never have time to read manually. Prototyping in code.
And speculative work: this year I redesigned Linear's project architecture without anyone asking — research across community threads and 74 G2 reviews, three redesigned surfaces, and an honest list of what I'd still need to validate.
Not because Linear needed my help. Because "trust me, I'm a designer" stopped working — and showing your judgment on a real problem is the only alternative I know.
If you're hiring a designer: this split is already happening. Decide which one you're actually looking for — and write the brief for that one.

bozenabulat.com

Scaling Linear’s Project Architecture

A speculative case study using AI-augmented research to diagnose and address a systemic scalability problem in Linear’s project architecture.

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