Direct Design Branding & Website

Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.

We started this project with just two words: Direct Design, and complete creative freedom.

We explored a lot of narratives around what “Direct” could mean until we landed on something that felt obvious: roads, traffic signs and wayfinding. In the design world, everyone is trying to find a more direct way forward. Better decisions, fewer detours, clearer direction. So we built the brand around that idea.

What we did: Brand Strategy + Narrative Brand Identity 3D Design Web Design + Development

We probably spent way too much time obsessing over details most people will never notice, but that’s also what made this one so fun.

And yes, it’s completely human-made. No AI. Even the 3D was manually built in Blender.

Full case study coming soon! CHECK OUT THE WEBSITE: https://wearedirect.co/

Let us know what you think in the comments, and follow for more.

The way you turned “Direct” into a full wayfinding system is such a strong concept. Love how the narrative carries through the identity, 3D, and web experience without feeling forced really thoughtful work 👏

Built a 3D model viewer inside @Rive . Not a plugin, not an embed — an actual glTF renderer running on @Rive 's GPU Canvas, written in Luau and WGSL, living inside the .riv file. Drop in a .glb and it loads, lights, animates and orbits. Every control is a data-bound property, so the whole scene is drivable from a state machine, a timeline, or app code. Nothing is hardcoded to one model. What's in it: • glTF parsing written from scratch — Luau has no JSON library, so the decoder is hand-rolled • PBR shading (Cook-Torrance GGX) with key/fill/rim lighting • Skeletal skinning, 128-joint palette • Rigid node animation with full keyframe interpolation • Orbit camera with per-axis locks • Auto-fit, so any model frames correctly regardless of authored scale • ~40 data-bound properties: camera, transform, material, animation Most of it was built by driving the Rive editor over its MCP server with Claude Code — scripted, not clicked. Runtime support is nearly there. GPU Canvas landed in the web runtime last week. A couple of scripting APIs still need to follow before this can ship to a live site. Here is the Github Repo for Instructions: https://lnkd.in/dAMXQJBR

the 3D viewer is so cool. nice work!