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Dunmor is a real estate lending platform serving investors who need financing fast. They came to us for a website design that could carry the brand and convert at the same time.
The core problem was product complexity. Dunmor offers four lending products, fix and flip, bridge, construction, and rentals, and each one speaks to a different borrower with different questions. The old site treated them as a flat list. We rebuilt the site around modules so every product gets its own entry point, its own numbers, loan size, leverage, interest rate, and its own path to a quote.
We ran interviews, competitor analysis, and research first, then used a moodboard to lock the visual direction with the client early. That saved rounds later. From there it was wireframing, prototyping, and visual design on top of a defined design system.
The direction leans dark, electric blue and lime against deep navy. It reads like a fintech product rather than a mortgage broker, which was the point. Real photography keeps it grounded so the tech feel never gets cold.
Mobile mattered more than usual. Dunmor's clients are contractors and investors checking loan terms between site visits, so every page works as a vertical scroll with full loan detail available, no desktop login needed.
We delivered the website design, the responsive mobile experience, a reusable module library, and a design system the client's team can build on.
#WebsiteDesign #UIUXDesign #ResponsiveWebDesign #Fintech #RealEstateTech
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so cool! 🔥
Cool stuff man
Which homepage would make you explore the store first?
Not every eCommerce store needs more colors.
Sometimes better hierarchy, spacing, and product-first layouts do the heavy lifting.
Here's a small preview of a concept we've been crafting.
Left Label: Product Listing
Right Label: Homepage
6 voted
35%
11 voted
65%
17 votes
Closed
I’d explore the homepage first; the strong hierarchy and curated product highlights make the store feel instantly engaging.