Working on a hero section for GenZz, a bold Gen Z eyewear and fashion brand. Testing two color directions for the landing page and honestly torn between them.
Version 2 has a mint to teal gradient background. Version 1 shifts it to a sky blue gradient. Same layout, same typography, same energy, just a different mood in the backdrop.
Which one pulls you in more and why. Curious if the mint feels more playful and on brand for Gen Z, or if the blue reads cleaner and more premium.
Would love your honest take before I lock this in with the client.
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨