What happens when a brand identity and pitch deck are designed as one story? Currently working on...What happens when a brand identity and pitch deck are designed as one story? Currently working on...
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What happens when a brand identity and pitch deck are designed as one story?
Currently working on Woksy, shaping the brand identity and building a pitch deck that feels like a natural extension of the brand.
Exploring how typography, layout, visual language, and storytelling can work together to make the brand feel clear and memorable while keeping the pitch easy to follow.
Still in progress, but here’s a little look at where it’s heading.
Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
NORDEN is a premium outdoor gear landing page concept inspired by extreme environments, exploration, and high-performance equipment.
The design combines dramatic icy landscapes, bold typography, and vibrant orange accents to create an immersive experience that captures the spirit of adventure.
Special attention was given to:
A cinematic hero composition featuring an explorer in extreme conditions.
Oversized typography that communicates strength and confidence.
A cold blue-and-orange color palette inspired by alpine environments.
Clear CTAs that guide visitors toward the collection and expedition.
Responsive mobile layouts that preserve the visual impact.
Minimal navigation that keeps the focus on the experience.
The result is a visually striking digital concept that connects outdoor performance with premium product storytelling.
Looking to create a distinctive website for your outdoor, sports, or lifestyle brand? Let's bring your vision to life. ⚡