"Working on a luxury skincare brand refresh for Luméra Skin I created two versions of this brand ..."Working on a luxury skincare brand refresh for Luméra Skin I created two versions of this brand ...
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Two cuts of the same opener for Pletor 2.0. Same copy, same timing, different composition.
In the first one the words sit at opposite corners and the product cards drift in loose. In the second the cards arrive as tight stacks and the words swap corners.
I keep going back and forth on which one reads faster.
2 for me. The tight stacks give the eye one clear place to land, so the message reads quicker. The loose drift in 1 looks beautiful but I found myself chasing the cards a bit
Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?