"Working on a luxury skincare brand refresh for Luméra Skin I created two versions of this brand ..."Working on a luxury skincare brand refresh for Luméra Skin I created two versions of this brand ...
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A / Acid Play: electric yellow, oversized type and a sculptural blue knot.
B / Velvet Rebellion: oxblood, chrome and velvet with fashion-editorial typography.
Two original AI-generated concepts. Same offer. Completely different energy.
Both directions are strong, but I'm leaning towards Option 01. The green feels instantly like "care" and trust, which is perfect for a hospital. Option 02 looks more techy and premium. Curious, which mood are you aiming for - clinical and calm, or friendly and modern?