Create a Dynamic Sales & Analytics Dashboard with Power BICreate a Dynamic Sales & Analytics Dashboard with Power BI
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📊 Project Title: Sales Performance & Regional Analytics Dashboard
Project Overview
Developed an interactive Power BI dashboard to analyze sales KPIs, product distribution, and agent performance across key regional markets. The dashboard translates raw sales metrics into actionable insights, enabling stakeholders to monitor volume goals, track geographic purchasing power, and evaluate individual sales distributions.
Key Features & Metrics Tracked
KPI Scorecards: Real-time tracking of high-level metrics including Total Purchase Amount ($29.78M), Total Quantity Sold (73K), and total transaction counts.
Goal & Target Tracking: A dynamic Gauge chart monitoring total product counts against a benchmark goal of 5,492, showing an impressive +5% variance over target performance.
Geographic Analysis: A bar chart mapping the Average Purchase Amount by City, highlighting customer purchasing behavior across major hubs like Benin, Lagos, and Abuja.
Sales Agent Distribution: Interactive slicers paired with a donut chart breakdown (Count of City by Name) to isolate and evaluate individual sales contributions (e.g., Anna, David, Grace, Mary, Paul).
Tech Stack
Tool: Power BI Desktop
Data Visualization: Custom KPIs, Gauge charts, Donut charts, Scatter/Line plots, and Interactive Slicers for deep-dive filtering.
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