Skeen sells skincare online. People shopping for skin products are often unsure and overwhelmed by choices. The homepage has to make them relax first, and only then help them shop.

I kept the layout simple so the eye goes to one place and nothing fights for attention. Then I tested the mood with two backgrounds. A is neutral grey, so nothing distracts from the product. B is a warm peach that feels closer to skin and more caring.

Which one would make you trust a skincare brand more?