Not everything needs to be made simple. Some things just need to make sense. That was my approach...Not everything needs to be made simple. Some things just need to make sense. That was my approach...
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Not everything needs to be made simple.
Some things just need to make sense.
That was my approach here.
The topic was complex,
AI-powered HR analytics.
The challenge was clear,
make complexity easy to follow.
Without losing credibility.
Without over-simplifying the message.
So I chose:
Editorial design.
Clear hierarchy.
Intentional spacing.
Easy visual flow.
The goal?
Don't remove the essence of the topic's complexity.
Remove the confusion.
That's exactly where it resonated with client's vision.
Here’s the full project 👇
https://www.behance.net/gallery/252369045/AI-Powered-HR-Analytics-Editorial-E-book
A visual identity designed for Cognis, an AI-powered platform that transforms notes into active learning experiences through AI preparation, quizzes, puzzles, and shared knowledge.
The identity is built around the idea of connected knowledge - expressed through an interlocking logo, flexible pattern system, focused colour palette, and digital product mockups.