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Not everything needs to be made simple.
Some things just need to make sense.
That was my approach here.
The topic was complex,
AI-powered HR analytics.
The challenge was clear,
make complexity easy to follow.
Without losing credibility.
Without over-simplifying the message.
So I chose:
Editorial design.
Clear hierarchy.
Intentional spacing.
Easy visual flow.
The goal?
Don't remove the essence of the topic's complexity.
Remove the confusion.
That's exactly where it resonated with client's vision.
Here’s the full project 👇
https://www.behance.net/gallery/252369045/AI-Powered-HR-Analytics-Editorial-E-book
📌
That's what I like about editorial design.
It doesn't fight complexity.
It gives complexity a clear direction.
📌
Clarity doesn't mean removing the difficult parts.
It means helping people move through them.
📌Quick check:
Can your design handle complexity
without making the reader feel overwhelmed?
Yes or no?
📌
Be honest:
When a topic gets complex,
do you simplify the content…
or improve the structure?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Two different approaches to the same Shopify product page.
Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.
Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.
Both can look great, but they create very different shopping experiences.
If you were building a premium DTC brand, which direction would you choose?
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1 voted
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Love the comparison! Option A feels more premium and brand-driven, perfect for this product. Option B is more direct for conversions. Both are solid!
Our studio site is now a free Framer template 🔥
For almost two years this site was home for Heat Bureau. Clients found us through it and we shipped some of our best work from it.
We’re cooking something new for 2027, so it’s time to let this one go. Instead of archiving it, we cleaned it up and made it free for everyone.
Bonus: our FLORA techniques. We generated every placeholder image in this template with two FLORA techniques of our own. They’re yours too:
• Late-90s Editorial
• Crimson Editorial
Write two short lines, what the images are for and how they should feel, and you get a five-frame editorial story. The template has a guide page with 10 ready-to-copy prompts.
Grab it, make it yours, and tag us when you ship something. We’d love to see it:
Kiln Template
Super generous move! Releasing 2 years of client-winning studio site as free Framer template is huge! That dark kiln aesthetic is so premium, community will love this! Excited for what you're cooking for 2027!