Here we go. The construction of the ANOR wordmark. I really enjoyed working on it, because after diving deep into the research, I finally landed on a design I love. The wordmark is built on precise, geometric foundations.
The About hero is a three-state sequence that does the identity work and the product explanation at the same time.
It opens on a hexagonal floor plan drawn in full detail, with walls, fixtures and dimension strings. Red blocks then resolve over sections of the layout, marking the kind of issues Heron is built to catch. Finally the plan lifts into an isometric view and folds into the Heron wordmark's symbol, with the dashed hexagon beneath the mark matching the original building footprint exactly.
The mark was constructed from the plan rather than drawn separately and rationalised later, which is why the transition holds. It also means the About page opens by demonstrating the product loop before any copy about the founders appears.
A technology-enabled platform helping architecture and engineering firms build for the future.
The symbol combines the letter “A”, a strong foundation, and a subtle pathway in negative space, representing infrastructure, connection, and long-term progress.
The result is a clean, timeless mark designed to communicate stability, growth, and forward direction without relying on traditional A&E clichés.
This is the final direction, I’d love to hear your thoughts on the concept. 👀