Finalized Logo & Branding for Appia Platform A technology-enabled platform helping architecture a...Finalized Logo & Branding for Appia Platform A technology-enabled platform helping architecture a...
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A technology-enabled platform helping architecture and engineering firms build for the future.
The symbol combines the letter “A”, a strong foundation, and a subtle pathway in negative space, representing infrastructure, connection, and long-term progress.
The result is a clean, timeless mark designed to communicate stability, growth, and forward direction without relying on traditional A&E clichés.
This is the final direction, I’d love to hear your thoughts on the concept. 👀
Fresh & Bold gets my vote. That deep red makes the can impossible to miss, and the design lets the product do the talking instead of the lifestyle shot around it. Sweet & Playful is lovely photography, but on a shelf I think the red one is the one you'd actually pick up first.
How do you make a construction brand feel consistent from a business card to a building site?
Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.
My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.