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I created this logo while developing the visual identity for my clothing business, H.K. Collectives. At the time, I was experimenting with different logo concepts to determine which style best represented the brand.
I wanted the design to have a feminine, fun and boutique-inspired feel, so I used soft pink and gold tones along with illustrations of clothing, accessories, flowers and bows. The circular badge layout allowed me to bring the different elements together while keeping the business name as the main focus.
Although this was part of my logo-development process rather than the final logo I chose, it demonstrates how I explore different concepts and visual styles before deciding on a final brand identity.
The network for creativity
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This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.
The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.
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Services: Packaging Design · Brand Identity · Sustainable Packaging · Print Design · Food & Beverage Branding
The idea was simple: make responsible packaging feel like good branding—not a compromise.
Designed by WaxyWeb.
Brand DesignBrand StrategyGraphic DesignAdobe PhotoshopFigmasustainabledesigncoffeecupdesignbranddesign
love
INTERESTING FACT about our recent project👇
When we presented four brand concepts to TGF, they all landed so well that the client had a hard time choosing.
This one was my favourite because of how clearly it captured the brand narrative. So I brought the idea to life through motion and that helped the client instantly see why it was the right fit.
TGF connects companies with growth operators, so the logo is built around the idea of the “missing piece” every company needs to grow.
For me, when a logo naturally extends into motion and tells the same story, it’s a good sign the idea is strong enough to build a brand around.
If you want to see the full branding check out the full case-study:
The Growth Fit
P.S. Thanks to @Jitter for making this animation easier to execute🙇♂️
Branding 😍
In this video, I introduce my approach to professional logo and brand identity design. With over 8 years of experience in visual design, I focus on creating unique, memorable, and meaningful logos that help businesses stand out.
My design process begins with understanding the business, its goals, and its target audience. Through research, competitor analysis, concept development, and creative sketching, I transform ideas into professional visual identities using industry-leading design tools and proven branding strategies.
Every logo is designed with the goal of creating a strong, confident, and lasting brand impression.