Check it out - I posted a preview this week, here's the full case study. Every once in a while, Novatur Design outputs something I'm really proud of and Evra is one of those projects. From the business name to the art direction, from the website & Saas platform to the Pitch deck that closed 7 figures this was true End-to-End Design. Unfortunatley the live site doesn't reflect the design quality I intended (dev was out of my control). This showcases the original work.

A concept for a tattoo removal brand.

Most clinics default to sterile visuals and generic stock photography. The goal here was the opposite — build emotional tension. Show the person before the transformation. Make the viewer feel something before they read a single word.

The centerpiece is a conversion mechanism rooted in human psychology. A heavily tattooed man stares directly into the camera. The ink, the history, the weight of it — sparking an irresistible curiosity about what comes next.

The animation carries the entire narrative. A seamless character swap happens not as a gimmick but as a story beat. The viewer watches a transformation unfold and feels it, not just sees it.

The brand gives you authorship over what comes next. 🖤

Really strong concept!