Year Zero London already had almost twenty years of visual history. I didn’t want to redesign that identity. I wanted to build a digital environment capable of carrying it.

This independent direction turns the archive, one-of-one pieces, commissions and handmade objects into a responsive web experience built around physicality, collectability and cultural memory.

The goal was simple: preserve the irregularity, improve the digital hierarchy, and let the archive behave like an archive rather than another ecommerce catalogue.

Creative Direction / Art Direction / Web Design / Motion / Creative Development

Independent speculative project. Not commissioned by Year Zero London. Case Study is live: https://contra.com/p/om2r3Peb-year-zero-london-independent-digital-archive-direction?r=eroglustudios