Most AI-native devs stop at "it works." I obsess over one thing that separates a working site from one that actually converts: visual hierarchy.

Every landing page I build with Claude Code + Next.js follows the same principle. The visitor's eye needs to land on exactly one thing first. Then flow to the second. Then the CTA.

On the skincare brand site I shipped last month, the hero had a full-bleed product shot, a 4-word headline, and one button. That's it. No competing elements. The client wanted to add a second CTA, a banner, and a testimonial carousel above the fold. I pushed back.

Here's the rule I follow: if everything is important, nothing is.

I build every section by asking three questions:

What's the single action I want someone to take here?

What's the minimum context they need to take it?

What can I remove?

This works whether it's a restaurant page with a reservation CTA, a fashion brand selling scarcity, or a mobile detailing business that just needs the phone to ring.

AI tools let me ship in 48 hours to 7 days. But speed without visual hierarchy just means you built a bad site faster.