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Most AI-native devs stop at "it works." I obsess over one thing that separates a working site from one that actually converts: visual hierarchy.
Every landing page I build with Claude Code + Next.js follows the same principle. The visitor's eye needs to land on exactly one thing first. Then flow to the second. Then the CTA.
On the skincare brand site I shipped last month, the hero had a full-bleed product shot, a 4-word headline, and one button. That's it. No competing elements. The client wanted to add a second CTA, a banner, and a testimonial carousel above the fold. I pushed back.
Here's the rule I follow: if everything is important, nothing is.
I build every section by asking three questions:
What's the single action I want someone to take here?
What's the minimum context they need to take it?
What can I remove?
This works whether it's a restaurant page with a reservation CTA, a fashion brand selling scarcity, or a mobile detailing business that just needs the phone to ring.
AI tools let me ship in 48 hours to 7 days. But speed without visual hierarchy just means you built a bad site faster.
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love the interior design, that sofa is the cutest for a brand like this!
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Most will say do we even need to improve what claude spits out, but I notice the little things and the little things are why we are always busy.
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Good work