I recently worked with the amazing brand Grover’s Lane, crafting dog beds inspired by mid-century design, the kind you’ll want in your home even if you don’t have a dog.

Check it out

Simple, refined, and very well executed.

Lama Jouni has always lived in that space between ease and precision, essential pieces with enough attitude to never feel basic. The work started by finding a symbol that could hold that tension. Built from the letters themselves, the emblem was shaped through curves and proportions until it became one complete form, carrying a subtle 70s–90s fashion-house character. From there, the same logic extended across packaging, web and social, giving the brand more cohesion, recognition and depth without disturbing the energy that was already there.

So nice. I like it